Explore Decoded
12 published articles.
Once concentrated largely in endurance-sport circles, beetroot now appears in capsules, chews, powdered drink mixes, “nitric oxide boosters,” blood-pressure formulas, recovery pro…
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The vivid violet swirl in an ube latte or cheesecake has become a symbol of modern food culture. Cafés celebrate its color. Social media celebrates its aesthetics. Consumers often…
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A mother opens a bag of chips, intending to eat a handful. Twenty minutes later, the bag is empty.
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From MyPlate to an Upside-Down Pyramid: The 2026 U.S. Dietary Guidelines, Real Food Rhetoric, and the Regulatory Crossroads of Nutrition Science
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From breakfast table darling to genomic disruptor: How a glass of OJ is quietly reprogramming your heart health
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October 13th is a time to gather and give thanks, but also a time to quietly ingest a cocktail of synthetic dyes, emulsifiers, and preservatives. Here's what your holiday table mi…
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The Pancake Trap, decoded by IngredientIQ: How a National Breakfast Ritual Masks Hidden Additive Exposure
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When a 12-year-old in Manchester collapsed after eating a “fruit-only” smoothie last spring, the allergen wasn’t exotic or obscure. It was kiwi — a fruit now recognised by the Eur…
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In late 2024, scientists at the European Food Safety Authority (EFSA) flagged concerns over dietary fermentable carbohydrates—especially sugar alcohols and fibers used in so-calle…
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These mantras flood wellness blogs and influencer feeds daily. But beneath the aesthetic yoga poses and vague affirmations lies a truth the $5 trillion global wellness industry ra…
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Matcha is a finely milled green tea powder made from shade-grown Camellia sinensis leaves, originally developed in Japan despite its earlier roots in China ( Bon Appétit , Wikiped…
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Imagine handing a “healthy” snack to a loved one—only to trigger an allergy, spike blood pressure with hidden sodium, or derail blood sugar goals. Conventional dietary guidelines …
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